Would you believe that there are countries where men use more cosmetics than their wives? It is also surprising to know that some countries are consuming more spaghetti than their Italian counterparts. Certain things could not, therefore be generalized. In the food distribution service, it is worthwhile to note that some countries prefer the taste of food to be sweet. In others, sweet is a no no. Simple things can or may undo a great marketing campaign. In this regard, one can not easily dismiss the need for a substantive and accurate market research, when entering or expanding into a new market. While there may be no need to organize an in house department for market research, an expert on this matter could be hired to liaise with marketing research companies and data holders. Nevertheless, it is advised that one does not just dive into a market niche without a good market study that tells you more than enough for your requirement.
Written by: Sanoy Suerte, RME/MBM; http://www.linkedin.com/in/sannysuerte; http://businessmanage.sosblog.com; http://suerte-sanisan.blogspot.com ; http://Viralnetworks.com/a/28285 ; http://www.sncgroup-sany.ws/home ;